What is it that makes your business stand out?
Written By Amilah L. Johnson-Williams
What comes to mind when you think of a standout business? Here are a few examples that come to my mind, of standout businesses: They offer genuine and quality products, operate with integrity, display great customer service etiquette and professionalism, demonstrate knowledge, confidence, fair practices, great pricing, positivity, and of course, train a team of employees that exemplify good character as well! Yes, the character of your business does matter. It is true indeed, that one bad apple can spoil the whole bushel!
Standout business owners pursue their businesses with integrity as the goal of being the best in their industry and will not stop trying until their business goals have been achieved. This greatly enhances the reputation of your business. The reputation and image built by business owners play an important role in determining its success. Businesses that guard themselves against dishonest dealings will survive in the long run; therefore, honest and fair dealings should always be a priority. In business, all it takes is one wrong and dishonest move to have your dreams come tumbling down.
Always be sure to close any gaps between your intentions and actions, ensuring all interactions with customers, employees, suppliers, investors, and regulators are aligned with your stated aims and purpose. Lastly, make sure that organizationally, you always behave in an upstanding way. People are watching whether you realize it or not!
To all business owners, during this pandemic, continue with courage and an enduring spirit! There will always be failures and setbacks, but we don’t allow them to affect our focus and concentration. Keep continued positivity, productivity, patience, and perseverance while overcoming any hindrances to achieve your desired success!
Much continued success, to all!